Privacy Policy

ORLUNI — Tiny Stitches, Timeless Elegance.

Last Updated: November 10, 2026 — Draft for Review

Welcome to ORLUNI.

At ORLUNI, we value your privacy and are committed to handling personal information responsibly and transparently.

This Privacy Policy explains how ORLUNI (“ORLUNI,” “we,” “our,” or “us”) collects, uses, discloses, and protects personal information when you visit our website, interact with our content, subscribe to updates, or use our services.

Our website: https://orluni-shop.fourthwall.com

ORLUNI specializes in downloadable digital crochet patterns, Mini Crochet and Amigurumi educational eBooks, creative tutorials, and related digital resources.

For individuals located in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, personal information includes information relating to an identified or identifiable individual.

This Privacy Policy applies to ORLUNI's own processing activities. Fourthwall's separate privacy policies also apply to its processing of customer and transaction information.

1. Our Relationship with Fourthwall

ORLUNI operates its storefront using the Fourthwall platform.

Fourthwall, Inc. (“Fourthwall”) acts as the seller and Merchant of Record for purchases processed through our storefront.

Fourthwall collects and processes information necessary to complete purchases, process payments, provide digital product access, prevent fraud, and support transactions.

For these activities, Fourthwall acts as an independent data controller where applicable.

Fourthwall also provides hosting and certain technical services to ORLUNI, including services relating to website operation, analytics, and communications.

ORLUNI is responsible for its own content, customer communications, marketing activities, mailing lists, and any third-party applications or integrations it chooses to use.

For more information, please review:

Fourthwall Privacy Policy

https://fourthwall.com/legal/privacy-policy

Fourthwall Merchandise Privacy Policy

https://fourthwall.com/legal/merchandise-privacy-policy

2. Information We Collect

We may collect personal information directly from you, automatically through your interaction with our website, and from service providers that support our operations.

2.1. Information You Provide

Depending on how you interact with ORLUNI, we may receive:

Your name and contact information.
Your email address.
Information associated with customer inquiries.
Newsletter subscription information.
Information included in messages submitted through our contact form.
Information associated with purchases and customer support requests.
Account information when relevant website features require registration.

You are not required to provide personal information except where it is necessary to use a particular service or feature.

2.2. Purchase and Transaction Information

When you purchase a digital product, Fourthwall collects information necessary to process and support your transaction.

Information shared with ORLUNI may include:

Customer name and email address.
Order number.
Purchased product.
Purchase date.
Transaction amount.
Order status.
Relevant customer support information.

Fourthwall and its payment providers may collect payment information necessary to process your order.

ORLUNI does not require customers to send payment card numbers through its contact form.

2.3. Customer Communications

When you contact ORLUNI, we may collect your name, email address, and the content of your message.

Messages submitted through Fourthwall's support systems may be handled by Fourthwall and forwarded to ORLUNI where appropriate.

We use this information to respond to inquiries, provide assistance, and address issues relating to our digital products.

3. Information Collected Automatically

When you visit our website, Fourthwall and relevant service providers may automatically collect technical information.

This may include:

Log Data

Your IP address, browser type, browser settings, access times, and technical information relating to your interaction with the website.

Device Information

Information about the device you use, including device type, operating system, and identifiers where applicable.

Usage Information

Information about how you navigate and interact with our website, including pages visited, content viewed, and actions taken.

General Location Information

Approximate location information inferred from technical data such as your IP address.

Cookies and Similar Technologies

Our website and its service providers may use cookies and comparable technologies to support website functionality, remember preferences, maintain security, analyze website performance, and perform other permitted activities.

Additional tracking technologies may be used where enabled and legally permitted.

You may be able to manage cookie preferences through your browser or the website's available consent controls.

Disabling certain cookies may affect website functionality.

Fourthwall also uses cookies for its own checkout, fraud prevention, analytics, and other activities, as explained in its privacy policies.

4. How We Use Personal Information

ORLUNI may process personal information for the following purposes:

Operating and maintaining our website.
Supporting customer inquiries.
Assisting with access to purchased digital products.
Communicating about relevant services or account matters.
Improving website functionality and customer experience.
Understanding website performance and visitor engagement.
Developing and improving our creative content.
Preventing fraud and misuse.
Protecting the rights and security of ORLUNI and its customers.
Complying with applicable legal obligations.
Sending marketing communications where an appropriate legal basis exists.

We may also use aggregated or appropriately de-identified information for analysis, research, and business improvement.

Where required by law, we will maintain such information in a form that does not identify individuals.

5. Newsletter and Email Marketing

ORLUNI may offer an optional email newsletter featuring creative inspiration, Mini Crochet tutorials, new digital pattern announcements, and occasional promotional updates.

Newsletter Subscription

Where available, visitors can subscribe through the newsletter registration form or an applicable checkout marketing option.

Purchasing a digital product does not automatically mean that a customer has subscribed to marketing communications.

Marketing preferences and consent mechanisms may vary according to applicable law and the technical options available through Fourthwall.

Email Marketing Services

Fourthwall does not itself send ORLUNI's newsletter marketing campaigns.

Where ORLUNI activates email marketing, campaigns may be managed through a separate email marketing service.

Such services may process relevant subscriber information in accordance with applicable privacy requirements.

Unsubscribing

Marketing emails sent by ORLUNI will include an appropriate mechanism allowing recipients to unsubscribe.

Where legally required, customers may withdraw consent to marketing communications at any time.

Withdrawal of consent does not affect processing that was lawful before the withdrawal.

ORLUNI will not treat a customer's refusal to receive marketing emails as a reason to deny access to an otherwise eligible purchase.

6. Cookies, Analytics, and Advertising

ORLUNI may use available analytics tools to understand how visitors interact with the website.

Fourthwall may provide analytics as part of its platform services.

If ORLUNI connects additional analytics or advertising services, such as Google Analytics, Google Ads, Meta Pixel, or TikTok Pixel, those services may process information in accordance with their own privacy policies and applicable consent requirements.

The use of such third-party technologies will depend on the tools actually enabled on the website.

Where required by applicable law, non-essential cookies or similar technologies will be subject to appropriate consent controls.

Visitors may also use browser settings and applicable third-party controls to manage certain tracking preferences.

7. Sharing and Disclosure of Personal Information

ORLUNI may share personal information where necessary and legally permitted.

7.1. Fourthwall

Fourthwall may receive or process information required for storefront hosting, purchases, customer support, security, and related platform functions.

7.2. Service Providers

We may share relevant information with service providers assisting us with:

Website operations and hosting.
Technical maintenance.
Email marketing, where enabled.
Customer communications.
Analytics and reporting.
Information security.
Legal and compliance services.

Such sharing is limited to relevant purposes and subject to applicable contractual and legal requirements.

7.3. Legal Requirements

We may disclose information when required by applicable law, legal process, court order, or a valid request from an authorized government body.

7.4. Protection of Rights

We may disclose information where reasonably necessary and legally permitted to protect the rights, security, or property of ORLUNI, its customers, or other parties.

7.5. Business Transfers

Information may be disclosed in connection with a merger, reorganization, sale, or transfer of business assets, subject to applicable law.

7.6. Consent

We may share information with other parties when you have provided valid consent or otherwise directed us to do so.

8. Your Privacy Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information.

These may include:

Right of Access: Request information about personal data held about you.
Right to Rectification: Request correction of inaccurate information.
Right to Erasure: Request deletion where applicable.
Right to Restrict Processing: Request restrictions on certain uses of your information.
Right to Object: Object to qualifying processing activities, including certain direct marketing uses.
Right to Data Portability: Request qualifying information in a portable format.
Right to Withdraw Consent: Withdraw consent where processing relies on it.
Right to Complain: Lodge a complaint with an appropriate data protection authority.

The availability and scope of these rights depend on applicable law.

We may request information reasonably necessary to verify your identity before responding to certain requests.

To exercise rights relating to ORLUNI's processing, contact us through the details provided at the end of this policy.

For requests relating to Fourthwall's independent processing activities, please refer to Fourthwall's Privacy Policy.

9. European Economic Area, United Kingdom, and Switzerland

Where applicable data protection laws require a legal basis for processing personal information, ORLUNI may rely on the following grounds:

Contractual Necessity

Processing necessary to provide requested services or fulfill applicable contractual obligations.

Consent

Processing based on valid consent, where required, including certain marketing or tracking activities.

Legitimate Interests

Processing necessary for legitimate business interests, provided those interests are not overridden by individuals' applicable rights and freedoms.

Examples may include website improvement, security, fraud prevention, and appropriate customer support activities.

Legal Compliance

Processing necessary to comply with applicable legal obligations, including relevant accounting, tax, or regulatory requirements.

ORLUNI may act as the controller for personal information processed for its own purposes.

Fourthwall may act as an independent controller for its sales and platform-related activities, and as a processor for certain services performed on ORLUNI's behalf.

Applicable rights, safeguards, and obligations depend on the nature of the processing and relevant data protection laws.

10. California Privacy Disclosures

California residents may have additional rights under applicable privacy laws.

Where relevant, these may include rights to request information about the collection, use, or disclosure of personal information.

Under California's “Shine the Light” law, qualifying residents may request information about certain disclosures of their personal information to third parties for direct marketing purposes.

ORLUNI does not intend to disclose customer personal information to unrelated third parties for those parties' independent direct marketing purposes without an appropriate legal basis.

Any applicable California privacy requests may be submitted through the contact information provided below.

11. Children's Privacy

ORLUNI's services are not directed to children under 13 years of age.

We do not knowingly collect, maintain, or use personal information from children under 13 in violation of applicable law.

If you believe that a child has provided personal information inappropriately, please contact us so the matter can be reviewed.

12. Data Security

ORLUNI and its relevant service providers use appropriate organizational, technical, and administrative safeguards designed to protect personal information.

These measures aim to reduce risks such as unauthorized access, loss, misuse, or disclosure.

However, no method of electronic transmission or data storage can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security.

Customers should avoid sharing passwords, payment card details, or other sensitive credentials through ordinary contact messages.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise permitted or required by applicable law.

Retention periods may depend on:

The nature of the information.
Customer support needs.
Legal and regulatory obligations.
Relevant contractual requirements.
Security and fraud prevention.
Applicable dispute resolution requirements.

When information is no longer required, it may be deleted, anonymized, or otherwise handled in accordance with applicable law.

Fourthwall maintains its own retention practices for information processed in its independent capacity.

14. International Data Transfers

ORLUNI and its service providers, including Fourthwall, may process or store personal information in the United States or other countries.

These countries may have data protection laws that differ from those of your country of residence.

Where required by applicable law, appropriate safeguards must be used for international transfers.

Such safeguards may include recognized contractual mechanisms or other legally permitted transfer arrangements.

For information concerning Fourthwall's independent international data processing activities, please review Fourthwall's Privacy Policy.

15. Third-Party Links and Services

Our website may contain links to websites, platforms, applications, or services operated by third parties.

These services may have their own terms and privacy practices.

ORLUNI is not responsible for the privacy practices of third parties that it does not control.

We encourage visitors to review the relevant privacy policies before providing personal information to external services.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

Changes in applicable laws.
Changes in website features.
New or modified services.
Updated data processing activities.
Changes in third-party integrations.
Improvements to our privacy practices.

The date of the most recent update will appear at the beginning of this document.

Where required by law, we will provide additional notice of material changes.

The updated Privacy Policy will apply in accordance with applicable law.

17. Contact Us

If you have questions about this Privacy Policy or wish to exercise applicable privacy rights relating to ORLUNI, please contact:

ORLUNI — Privacy & Customer Support

Email: orluni-shop@support.fourthwall.com

Contact page:

https://orluni-shop.fourthwall.com/contact

For privacy questions specifically concerning Fourthwall's independent processing activities, you may contact Fourthwall at:

privacy@fourthwall.com

Fourthwall Privacy Policy: